Prof. Dr. Holger Preuß :: Johannes Gutenberg-Universität Mainz
  

 

Prof. Dr. Holger Preuß :: Johannes Gutenberg-Universität Mainz
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  Prof. Dr. Preuss
  Dr. Schütte
  PD Dr. Könecke
  Dr. Schubert
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Olympic Research
Overview Athens 2004 Turin 2006 Beijing 2008 Vancouver 2010 Innsbruck  2012 London 2012 Buenos Aires 2013 Olympic Idea and its futureLillehammer
2016
Rio
2016
Pyeongchang
2018

The Olympic Idea and its future 



The goal of the research project is to investigate the structure of values that are explicitly and implicitly associated with the Olympic Games. Thus we like to find out whether some of the Olympic values are threatened in today’s environment and which are constant.
 

Project updates

2014- 09-06
The Olympic Idea - Quo Vadis? | 3rd International Symposium for Olympic Research
The purpose of the symposium is to add knowledge to the multi-step research project “OIN - Olympic Idea Nowadays”.

The aim is to investigate the structure of values that are explicitly and implicitly associated with the Olympic Games as perceived in different cultures. During the event in Mainz, it will be assessed whether the Olympic Idea is presently still in good health  or declining. If the latter, we would like to explore which of the Olympic Values are threatened today and which values may just have changed over time.

2014-03-13
Working Paper on “Olympic Ideals as seen by Olympic Scholars and Experts
Working Paper Series The newest Working Paper of the Working Paper Series is available for download.

Preuss, H., Schütte, N., Könecke, T. & DaCosta, L. (2014). Olympic Ideals as seen by Olympic Scholars and Experts



The research project

The research project Is split into 7 phases: 

Phase 1
(11/2013 - 2/2014)
Identification of the core Olympic values and the active Olympic scholars in different scientific research fields as well as first consumer study. Desk research on existing theory and empirical studies.
Official letter from  Prof. Dr. H. Preuß on behalf of the team Dr. N. Schütte, Prof. Dr. L. DaCosta & Dr. E.F. Peña

Preuss, H., Schütte, N., Könecke, T. & DaCosta, L. (2014). Olympic Ideals as seen by Olympic Scholars and Experts  
Phase 2
(2/2014 - 5/2014
Explorative study on Olympic Values and the London 2012 / Sochi 2014 Olympic Games (written statements of the core researcher group identified in phase 1)

Official invitation to participate in the research project Olympic Idea - Nowadays (OIN) from Prof. Dr. H. Preuß, Prof. Dr. L. DaCosta, Dr. E.F. Peña, B. Cerezuela
Phase 3
(2/2014 - 3/2014)
Items (Olympic values) will be evaluated by the scholars (identified in phase 1) according to their applicability to describe the values of the Olympic Games
Phase 4
(6/2014 - 10/2014)
Validation of the items (Olympic Values) and dimensions by a consumer sample
Phase 5
(9/2014)
Symposium “Olympic Idea – Nowadays”
Phase 6
(10/2014 – 12/2014)
The future of the Olympic values will be predicted by experts using Delphi methodology.
Phase 7
(1/2015 – 4/2015)  
Measurement of implicit associations regarding Olympic Values based on different socialization.

The results

a)    address the Olympic values correctly in Olympic Education programs.

b)   provide important implications to Olympic Organizations (IOC, NOCs, OCOGs, and NOA) to revitalize of the values of the Olympic Games.

c)    help media corporations and sponsors to identify sponsor-event fit characteristics. The Olympic sponsors can increase the value of their sponsorship by using those Olympic values in their commercials which are positively attributed to the Olympic brand.

d)     create basic knowledge for future Olympic Research and the OSC.




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